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Stéphane Dadjo is a Dubai-based marketing strategist and the founder of Lybled Consultancy, a boutique growth consultancy that helps brands across the Middle East, Africa, and Europe scale through clarity-driven strategy, brand positioning, and performance marketing.
With years of experience in B2B and B2C marketing, Stéphane has worked with globally recognized brands. His expertise lies in bridging the gap between business goals and effective marketing execution; turning fragmented campaigns into scalable growth systems.
Fluent in English, and French, Stéphane brings a multicultural and multilingual approach to building go-to-market strategies that resonate across borders. His work spans strategic planning, brand messaging, market research, content frameworks, and international campaign development.
As the lead strategist at Lybled Consultancy, he empowers businesses to go beyond short-term tactics and build sustainable growth; with a strong emphasis on storytelling, audience insight, and brand alignment.
Specializations:
Whether you're launching in the GCC, expanding into Sub-Saharan Africa, or repositioning in Europe, Stéphane Dadjo brings the strategic clarity and creative direction to get you there; sustainably.
Expanding to the UAE, Saudi Arabia, or Qatar? Don’t make these critical mistakes! If you’re moving your business to the Middle East, your current strategy might be setting you up for failure. This video is your roadmap to entering the GCC market the right way. Thinking about establishing your business in the Middle East? Whether you’re targeting the UAE, Saudi Arabia, Qatar, Oman, or any other GCC country; this is a must-watch before you make your move. In this video, Stephane Dadjo, Senior Marketing Consultant at Lybled Consultancy, breaks down:
An overview of the landscape for B2B market expansion in Africa, highlighting its significant opportunities due to a growing population and digital adoption. However, it emphasizes the need for a nuanced approach and addresses key challenges, including limited infrastructure, cultural and linguistic diversity, the digital divide, building trust, and logistical constraints.
Stephane Dadjo
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