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Stéphane Dadjo is a Dubai-based marketing strategist and the founder of Lybled Consultancy, a boutique growth consultancy that helps brands across the Middle East, Africa, and Europe scale through clarity-driven strategy, brand positioning, and performance marketing.
With years of experience in B2B and B2C marketing, Stéphane has worked with globally recognized brands. His expertise lies in bridging the gap between business goals and effective marketing execution; turning fragmented campaigns into scalable growth systems.
Fluent in English, and French, Stéphane brings a multicultural and multilingual approach to building go-to-market strategies that resonate across borders. His work spans strategic planning, brand messaging, market research, content frameworks, and international campaign development.
As the lead strategist at Lybled Consultancy, he empowers businesses to go beyond short-term tactics and build sustainable growth; with a strong emphasis on storytelling, audience insight, and brand alignment.
Specializations:
Whether you're launching in the GCC, expanding into Sub-Saharan Africa, or repositioning in Europe, Stéphane Dadjo brings the strategic clarity and creative direction to get you there; sustainably.

Stop wasting money guessing your way into a new market. In this video, I explain why hiring a consultant isn’t just an expense; it’s an investment that can make or break your business. Markets are ecosystems with hidden risks, unspoken rules, and cultural nuances you can’t find with a quick Google search.
Using the analogy of tourists and tour guides, I’ll show you why experts with deep market knowledge are essential to help you position your business properly; whether digitally or physically. Learn what opportunities to target, what pitfalls to avoid, and how to ensure success is non-negotiable. If you’re considering expanding into a new market, watch this before you take another step.
Stephane Dadjo
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